XR Industrial
FORMAT // SCAN
Scan-to-Launch Activations
A code on a sign, a poster, a package. One scan with the phone already in your pocket, and the experience begins — no app install, no friction.
Experiential AR // The Everyday World
Ordinary places, extraordinary layers.
In public environments, closing the physical–digital gap means richer experiences, deeper exploration, and moments that feel almost magical. Point a phone at the world — and watch it answer back.
In the Wild
Watch it happen.
Live captures of XR Industrial experiences running in real public spaces, on the phones people already carry.
Scan-to-Launch AR Activation
Retrowave Landmark Overlay
The Gold Fish — AR Mural
Formats
Three ways a place comes alive.
FORMAT // MURAL
AR Murals
Physical artwork extended with a living digital layer — animated characters and 3D objects that swim, fly, and grow out of the paint.
FORMAT // PLACE
Landmark Overlays
Familiar landmarks reimagined through stylized lenses — a park gazebo becomes a retrowave dreamscape, a plaza becomes a stage.
FAQ
Experiential AR, answered.
What is a public AR activation?
An augmented reality experience anchored to a real place — a wall, a landmark, a sign — that anyone can launch with the phone already in their pocket, usually by scanning a code. No app install, no headset, no friction.
What is an AR mural?
A physical painted artwork extended with a digital layer. Viewed through a phone, the static image comes alive — animated characters, 3D objects, and motion that respond to the artwork underneath.
Do people need a special app or headset?
No. Our public experiences are designed to run on the smartphones people already carry, launched by scanning a code at the location. That keeps the moment of discovery instant and open to everyone.
Who commissions experiential AR?
Cities and public spaces, venues and hospitality businesses, artists, cultural organizations, and brands — anyone who wants a place to offer richer experiences, deeper exploration, and moments that feel almost magical.
Start a Project
Have a wall, a window, or a whole block?
Tell us about the place. We'll tell you what it could become when the digital layer switches on.
Get in Touch